GoHighLevel Features

Cold Email Outreach with GoHighLevel

Jasper Aiken
11 Jan 2022
5 min read

Cold Email Outreach with GoHighLevel

Explore the capabilities of GoHighLevel for cold email outreach with its impressive features, such as customizable templates, batch scheduling, split A/B testing, and more to enhance the effectiveness of your campaigns.

Key Points:

  • Craft engaging cold emails and send them in batches to targeted contact lists.
  • Create unlimited email campaigns; GoHighLevel charges $0.675 per 1000 emails sent.
  • Leverage data analytics and split A/B testing to optimize your cold outreach efforts.

GoHighLevel Features for Cold Email Outreach

GoHighLevel offers a robust set of features for constructing cold outreach campaigns.

It's essential to note that while the platform allows the creation of an unlimited number of email campaigns, there is a charge for sending the emails.

If you use GoHighLevel built-in email provider – LC – Email – you'll find that emails cost $0.675 per 1000 sent. Alternatively, you can opt for a third-party email provider, which might cost additional.

Segmenting Contacts/Audience

Sending emails in bulk can risk flagging your account as spam. Instead, segmenting your contact list and sending cold emails in smaller batches is advisable.

You can achieve this by assigning tags to each contact, making managing and targeting specific groups easier. GoHighLevel recommends segmenting your list into batches of 100. Moreover, segmenting contacts by demographics and interests proves beneficial when creating campaigns for specific audiences.

Email Campaign Builder

GoHighLevel has enhanced its email campaign-building tool, allowing you to effortlessly create eye-catching emails for your cold outreach campaign.

Utilizing the drag-and-drop function, select elements such as video, images, and buttons to customize your email. The "Batch Schedule" option is recommended for cold outreach, enabling you to send emails to many contacts simultaneously.

Email Templates

GoHighLevel provides prebuilt templates for various business niches for those pressed for time or convenience. With hundreds of templates available, you can easily customize them to suit your needs.


Automation plays a significant role in GoHighLevel. The platform's sophistication allows the automation of all steps in your cold outreach campaign. For instance, you can include a contact form in your email, and once submitted, automate actions such as adding contacts to your list or triggering additional emails.

Campaign Analytics

Within the "Workflows" tab, you can analyze the analytics for each cold outreach email campaign. This data includes the number of emails delivered, opened, link clicks, replies, bounces, and unsubscribes. Analyzing this data helps you refine and optimize your campaigns.

Setting Up a Cold Email Outreach Campaign in GoHighLevel (Step by Step):

Before starting, decide whether to use a GoHighLevel email template. If yes, follow these steps:

  • Navigate to "Marketing" and select "Emails." Choose "Templates" from the dropdown, click "New," and select "Email Marketing Templates."

  • Hover over the desired template, click "Continue," and add it to your template library.

  • In the relevant sub-account, click "Marketing," then "Emails," and select "Campaigns." Click "Create Campaign."

  • Name your campaign and choose a template: start with a blank page, use a previous design, or select from GoHighLevel templates.

  • Customize your email using the drag-and-drop editor. Save your design and click "Send or Schedule."

  • The scheduling tool chooses "Batch Schedule" for cold outreach: set start date, batch quantity, repeat interval, days, and time parameters.

  • Configure sender options and recipients using tags to avoid spam flags. Save and schedule your cold outreach email.

Optimizing Your GoHighLevel Cold Email Outreach Campaign

Personalize Emails

Increase open rates and engagement by personalizing emails. Use the "Custom Values" option to insert relevant personal details.

Test Each Campaign

Before sending to your cold outreach list, test your email using the "Send Now" option. Fix any errors and test again.

Split A/B Testing

Optimize campaigns by using split A/B testing. Send different versions to analyze results and refine your approach.

Monitor Performance

Regularly review analytics to identify campaign effectiveness and areas for improvement.

Add Communication Channels

Explore multiple channels within the GoHighLevel workflow, such as SMS and WhatsApp, to enhance engagement with cold leads.

Is GoHighLevel Cold Email Outreach Worth It?

Absolutely! GoHighLevel offers versatile tools to build and refine your cold outreach campaigns. With a comprehensive range of features, including unlimited campaign creation, it provides the flexibility to experiment and innovate without additional subscription costs.

Ready to elevate your business with GoHighLevel? Click here to start your 30-day free trial now! 


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