GoHighLevel Comparisons

GoHighLevel vs Salesforce Sales Cloud

Jasper Aiken
11 Jan 2022
5 min read

GoHighLevel vs Salesforce Sales Cloud

GoHighLevel is a robust all-in-one platform primarily designed for lead generation, sales, and contact management. Its functionalities extend to include a website builder, blogs, courses, membership sites, and two-way communication.

While GoHighLevel is an excellent platform, companies seeking more extensive CRM customization might find Salesforce a viable alternative.

Important Note:

Salesforce offers various subscription plans and add-ons, but for this comparison, we're specifically focusing on the Small Business Plan's Sales Cloud subscription as it closely aligns with GoHighLevel.

Key Highlights:

  • GoHighLevel is an all-inclusive platform specializing in lead gathering, pipeline creation, and sales generation, supplemented by course creation tools, website builders, marketing, and membership sites.
  • Salesforce primarily functions as a sales pipeline and CRM solution, managing leads and facilitating sales through direct integrations that automate and streamline processes.

Primary Differences Between GoHighLevel and Salesforce

Several crucial distinctions exist between prospective GoHighLevel and Salesforce users, including:

  • Pricing: GoHighLevel offers monthly and annual subscriptions, while Salesforce exclusively provides annual subscriptions.
  • Focus: Salesforce concentrates on being a CRM solution, whereas GoHighLevel is an all-in-one platform with integrated CRM capabilities.
  • Online Presence: GoHighLevel features a comprehensive website builder, blog tool, and membership areas, which Salesforce lacks.
  • CRM Capabilities: Salesforce, tailored for enterprises, boasts advanced CRM customization and additional features compared to GoHighLevel.
  • White Label: GoHighLevel allows agencies managing client accounts to white label and resell the software, a feature not available in Salesforce.

Understanding GoHighLevel and Salesforce

GoHighLevel is an all-in-one platform catering to businesses and agencies, facilitating lead generation, sales pipeline management, and product or service sales. Its offerings include a complete sales pipeline, CRM solution, digital products, integrations, and reselling capabilities.

Key Features of GoHighLevel

The platform's features encompass:

Generating leads

  • Landing pages
  • Surveys
  • Forms
  • Website
  • Calendar
  • Inbound phone calls

Nurturing leads

  • SMS marketing
  • Email marketing
  • Facebook messages
  • Phone calls
  • Forced calls
  • Voicemail

Closing leads

  • Collecting payments

Additional features:

  • Blog
  • Courses
  • Membership sites
  • Automation
  • Workflows
  • App
  • White label

Salesforce primarily functions as a sales and CRM solution, assisting businesses in tracking prospects, moving them through the pipeline, and generating sales. The platform offers various subscription plans, add-ons, and tools to enhance and customize CRM solutions based on business needs.

Key Features of Salesforce

Some of Salesforce's features include:

  • Landing pages
  • Email marketing and analytics
  • Out-of-the-box sales processes
  • Customer service
  • Forecast management
  • Quoting and contracting
  • Pipeline management
  • Workflow and approval
  • Full and developer sandboxes
  • Marketing automation
  • Lead management
  • Workflows

Pros and Cons Overview



  • All-in-One Solution
  • LeadConnector for discounted Mailgun and Twilio versions
  • White Label and Reselling
  • Supports Digital Products
  • Annual Subscription Discount


  • Learning Curve
  • Pricing Jump between Plans
  • Limited Direct Integrations



  • Outstanding CRM Solution
  • Add-Ons for extra functionality
  • Unifies and Streamlines Information
  • Extensive Direct Integrations


  • Escalating Costs with user-based billing
  • Time-Consuming Configuration
  • Mixed Customer Support reviews on Trustpilot

User Experience Comparison:

GoHighLevel and Salesforce, functioning as CRMs and sales pipelines, exhibit a learning curve during initial use. However, GoHighLevel generally offers a more user-friendly experience due to its simpler dashboard layout, step-by-step tutorials, and responsive live support.

CRM Functionality Comparison:

While Salesforce proves more customizable and scalable for large enterprises, GoHighLevel suffices for most businesses, especially local ones, owing to its simplicity. The ease of getting started, simpler dashboard, and responsive support make GoHighLevel the preferred choice in this comparison.

Importing Leads Comparison:

Both platforms enable data collection from various sources for populating the sales pipeline. GoHighLevel and Salesforce tie in terms of importing leads and creating new records.

Sales Pipeline Builder Comparison:

GoHighLevel boasts an easy-to-use sales pipeline builder, while Salesforce's configuration is less straightforward. Despite this, Salesforce allows easy tracking of leads' movements and value changes once the pipeline is set up.

Automation Comparison:

GoHighLevel powerful workflow and automation, featuring triggers, actions, and logic, competes with Salesforce's "Workflows and Approvals." In user experience, GoHighLevel is preferred for its user-friendly design.

Email, SMS, and Phone Integration Comparison:

Both platforms provide native email, SMS, and phone solutions with similar features. GoHighLevel LC-Phone software and Salesforce's native tool, Salesforce Cloud Voice, offer comparable functionalities. The tie extends to creating a Power Dialer on GoHighLevel for time efficiency.

Websites and Landing Pages Comparison:

GoHighLevel excels with comprehensive website, funnel, and landing page builders, featuring drag-and-drop tools, forms, surveys, calendar embeds, blogs, and more. With its Cloud Pages, Salesforce offers a landing page builder for lead generation. Due to its richer toolset, GoHighLevel emerges as the clear winner.

Reporting and Analytics Comparison:

While GoHighLevel provides a wide range of reporting and analytics, Salesforce offers more powerful options with numerous data points and filter capabilities. Despite Salesforce winning this category, GoHighLevel analytics capabilities are sufficient for most users.

Other Features and Tools Comparison:

GoHighLevel native course creation, hosting, and delivery solution surpasses Salesforce, which lacks a native course or LMS solution. In terms of e-commerce, GoHighLevel integrates with third-party solutions like Shopify, while Salesforce offers a native solution named Commerce Cloud, making them tied in this aspect.


After thorough comparison, testing, and use, GoHighLevel emerges as the preferred choice. Its simplicity, transparent pricing, user-friendly experience, and LeadConnector add-on feature contribute to its victory. Salesforce remains a solid option for large enterprises seeking extensive CRM configuration.

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